Praesidium Academy

Course curriculum

For venue operators, their staff, event managers, security managers and all other personnel, social media is a two-way street. It can provide invaluable real time insights into what is actually happening (factual) and what people think may be happening (opinions) on a mass scale. Platforms like Facebook, Twitter and Instagram represent an efficient way to facilitate engagement with fans and event goers by communicating everything from promotions to special instructions on game day. Likewise, these pervasive channels represent a powerful way to anticipate potential trouble by monitoring individual and group comments in the days and weeks leading up to an event, and even during it.