Praesidium Academy

Course Length: 2 hours

Concerts and sporting events are an integral part of our culture. An incident that occurred at a major event that leads to cancellation can have a catastrophic effect on a Community, State or Nation. Iconic sites by their very nature are targets and draw large amounts of people and events also can draw highly emotive groups. For venue operators, their staff, event managers, security managers and all other personnel, social media is a two-way street. It can provide invaluable real time insights into what is actually happening (factual) and what people think may be happening (opinions) on a mass scale. Platforms like Facebook, Twitter and Instagram represent an efficient way to facilitate engagement with fans and event goers by communicating everything from promotions to special instructions on game day. Likewise, these pervasive channels represent a powerful way to anticipate potential trouble by monitoring individual and group comments in the days and weeks leading up to an event, and even during it.